John Paton on newspapers' future « BuzzMachine - 1 views
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We outsourced all printing, distribution and pre-press ad make up and page make up. We plowed a big part of the savings into expanding our digital resource
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The second decsion was we would let the outside world in. We would share our content for free and we would play with anyone who wanted to play with us – mainstream media or bloggers.
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The third decision was that we would put in place a very strict protocol that follows the new news ecology of news creation and consumption.
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The result was in less than two years we went from 9 products on two platforms (print and crappy publications sites full of shovelware) to nearly 100 products on 7 platforms – with about 45% less costs.
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The focus will become very local with national and international news procured from the very best sources.
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The E-Community Journalism labs will strike content and sales relationships with community members. We will faciliate cross-publishing with some, ditto sales. Sales training will be important.
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I believe it is important we use the power of our traffic to strike ad relationships with local merchants.